Author Archives

gabi

Case Study – Burberry and Online Media

Case Study – Burberry and Online Media

Burberry is a famous traditional British brand founded in 1856 by Thomas Burberry. Thomas started the company because he was unsatisfied with the quality of rain clothes during periods of very hard weather. He wanted to make a high quality product, so he developed a fabric called gabardine, which provided,…
Impact and Trends in Online Marketing

Impact and Trends in Online Marketing

When talking about impact and trends in Online Marketing we can start by two different approaches: analyzing how trends outside the online environment change the course of online marketing strategies; or analyzing the opposite situation, studying the impact of social media and online campaigns on people lives. According to MacMillan…
Online Marketing – An Overview

Online Marketing – An Overview

Marketing is no longer a one-way road. Nowadays marketing campaigns happen in collectivity, with constant collaboration of users. It is a fact that people behavior changed across the years and the evolution of internet and social media have an important meaning in this scenario – that is why all kinds…
27 things you should know before working with social media

27 things you should know before working with social media

Are you thinking about starting a career in social media? In this publication Liz Strauss presents very well 27 things you should know before working with social media. Worth checking!   1. When you start, no one will believe you know anything useful—and you might not.2. You’ll have to be…