Online strategy

Translating organizational strategy and user needs into online strategies

What happens when your social media administrator leaves?

What happens when your social media administrator leaves?

Your Social Media administrator knows everything about your strategy – your passwords, your posting schedules, your best content options, your analytics, and your customers. So what happens when they quit, or worse yet, get fired? Do you have a plan in place to handle this situation? So many business owners…
A digital strategy for Lindsay Lohan

A digital strategy for Lindsay Lohan

So can we use digital, a platform that nearly crucified Lindsay Lohan’s career, to help her to turn it around? A digital strategy for Lindsay Lohan from Kristian Henschel This is a real crisis management, my friends! 😀
Best practices for online campaigns

Best practices for online campaigns

It is impossible to set a model of online campaigns as the best one because each of them fit in a certain situation and to reach a determined group. To be able to give a proposal of an online campaign it is crucial to understand their types, when which one…
Case Study – Burberry and Online Media

Case Study – Burberry and Online Media

Burberry is a famous traditional British brand founded in 1856 by Thomas Burberry. Thomas started the company because he was unsatisfied with the quality of rain clothes during periods of very hard weather. He wanted to make a high quality product, so he developed a fabric called gabardine, which provided,…
Impact and Trends in Online Marketing

Impact and Trends in Online Marketing

When talking about impact and trends in Online Marketing we can start by two different approaches: analyzing how trends outside the online environment change the course of online marketing strategies; or analyzing the opposite situation, studying the impact of social media and online campaigns on people lives. According to MacMillan…
Online Marketing – An Overview

Online Marketing – An Overview

Marketing is no longer a one-way road. Nowadays marketing campaigns happen in collectivity, with constant collaboration of users. It is a fact that people behavior changed across the years and the evolution of internet and social media have an important meaning in this scenario – that is why all kinds…