Social Media

Creating concrete actions plans for a strategic use of social media

What happens when your social media administrator leaves?

What happens when your social media administrator leaves?

Your Social Media administrator knows everything about your strategy ā€“ your passwords, your posting schedules, your best content options, your analytics, and your customers. So what happens when they quit, or worse yet, get fired? Do you have a plan in place to handle this situation? So many business owners…
The perfect post on Facebook, Twitter, Youtube and more

The perfect post on Facebook, Twitter, Youtube and more

During my daily social media search for inspirational material, I’ve bumped into another this great infographic from Social Media London! Wondering about the perfect post for your Facebook, Twitter, Youtube or other social media accounts? Here are reunited some guidelines for your successful content.
Ello – The social network that promises to beat Facebook

Ello – The social network that promises to beat Facebook

The new social network Ello is creating a lot of buzz . For those – like me, annoyed by Facebook ads policy,Ā Ello’sĀ premise of being simple, beautiful and add-freeĀ hasĀ aroused the curiosity of many people.     If you want to understand more about the platform, visit their websiteĀ – and don’t forget…
Social Analytics – An Overview

Social Analytics – An Overview

Social Media Analytics can be defined as the measurement, monitoring and analysis generated based on data gathered from social media websites. The retrieved data is then translated into meaningful reports in order to understand and optimize business resources and decisions. Social media analytics is concerned with developing and evaluating informatics…
Case Study – Burberry and Online Media

Case Study – Burberry and Online Media

Burberry is a famous traditional British brand founded in 1856 by Thomas Burberry. Thomas started the company because he was unsatisfied with the quality of rain clothes during periods of very hard weather. He wanted to make a high quality product, so he developed a fabric called gabardine, which provided,…
27 things you should know before working with social media

27 things you should know before working with social media

Are you thinking about starting a career in social media? In this publication Liz Strauss presents very well 27 things you should know before working with social media. Worth checking!   1. When you start, no one will believe you know anything usefulā€”and you might not.2. Youā€™ll have to be…