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What happens when your social media administrator leaves?

What happens when your social media administrator leaves?

Your Social Media administrator knows everything about your strategy – your passwords, your posting schedules, your best content options, your analytics, and your customers. So what happens when they quit, or worse yet, get fired? Do you have a plan in place to handle this situation? So many business owners…
Impact and Trends in Online Marketing

Impact and Trends in Online Marketing

When talking about impact and trends in Online Marketing we can start by two different approaches: analyzing how trends outside the online environment change the course of online marketing strategies; or analyzing the opposite situation, studying the impact of social media and online campaigns on people lives. According to MacMillan…
Online Marketing – An Overview

Online Marketing – An Overview

Marketing is no longer a one-way road. Nowadays marketing campaigns happen in collectivity, with constant collaboration of users. It is a fact that people behavior changed across the years and the evolution of internet and social media have an important meaning in this scenario – that is why all kinds…