featured

New Facebook Page Changes September 2015

New Facebook Page Changes September 2015

New changes are coming to Facebook Pages! New changes are coming to Facebook Pages! Click To Tweet ● Profile picture now much smaller and sits fully on the cover image (doesn’t overlay below). ● Tabs now align left, under profile picture. ● Page title and category appear to be in…
What happens when your social media administrator leaves?

What happens when your social media administrator leaves?

Your Social Media administrator knows everything about your strategy – your passwords, your posting schedules, your best content options, your analytics, and your customers. So what happens when they quit, or worse yet, get fired? Do you have a plan in place to handle this situation? So many business owners…
A digital strategy for Lindsay Lohan

A digital strategy for Lindsay Lohan

So can we use digital, a platform that nearly crucified Lindsay Lohan’s career, to help her to turn it around? A digital strategy for Lindsay Lohan from Kristian Henschel This is a real crisis management, my friends! 😀
The Social Media Market in London

The Social Media Market in London

Market research is crucial before setting up your social media strategy. So, for those working with clients based in London, and for the ones that are as in love with the city as I am, here I summarize some useful insights about the social media market in UK & London. Enjoy…
Social Analytics – An Overview

Social Analytics – An Overview

Social Media Analytics can be defined as the measurement, monitoring and analysis generated based on data gathered from social media websites. The retrieved data is then translated into meaningful reports in order to understand and optimize business resources and decisions. Social media analytics is concerned with developing and evaluating informatics…
Case Study – Burberry and Online Media

Case Study – Burberry and Online Media

Burberry is a famous traditional British brand founded in 1856 by Thomas Burberry. Thomas started the company because he was unsatisfied with the quality of rain clothes during periods of very hard weather. He wanted to make a high quality product, so he developed a fabric called gabardine, which provided,…
Impact and Trends in Online Marketing

Impact and Trends in Online Marketing

When talking about impact and trends in Online Marketing we can start by two different approaches: analyzing how trends outside the online environment change the course of online marketing strategies; or analyzing the opposite situation, studying the impact of social media and online campaigns on people lives. According to MacMillan…
27 things you should know before working with social media

27 things you should know before working with social media

Are you thinking about starting a career in social media? In this publication Liz Strauss presents very well 27 things you should know before working with social media. Worth checking!   1. When you start, no one will believe you know anything useful—and you might not.2. You’ll have to be…